Press Releases

The latest news and updates from Leica.
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Leica Cine Play 1 Wins the iF DESIGN AWARD 2025

The smart Cine Play 1 laser mini projector impressed the jury with its timeless design, which combines quality, precision and functionality

SIRUI joins the L-Mount Alliance

and utilises the L-Mount standard developed by Leica Camera AG in future product development

100 Years of Leica: Witness to a Century (1925–2025)

Leica Brand Campaign “THE WORLD DESERVES WITNESSES” Presents Four New Ads to Mark 100 Years of the Leica I

Four Generations Leitz in Company Management 1869–1986

This impressive book tells the story of the Leitz family – the entrepreneurs who founded Leica Camera AG and strived to build the Leica brand’s success

A Moment in Time

Kristian Haagen x Leica Watches

Leica Women Foto Project Press 2025

Unity Through Diversity: Leica Camera Announces Winners for its Sixth Annual Leica Women Foto Project Award

Leica Ultravid Compact Colorline

Four new compact binoculars

Leica 0-Series No. 112

Leitz Photographica Auction offers one of the rarest cameras in history at the Leica Century Event

Leica Camera AG and Xiaomi Present the Xiaomi 15 Series

New Leica Summilux lenses provide more depth and expression

100 Years of Leica I

For 100 years, the Leica brand has been profoundly influencing the technological and cultural development of photography and crafting an enduring entrepreneurial legacy

NEW: Leica ZM 12

Timeless elegance in 39 mm – with small seconds and four unique dial options.

Leica Summilux-M 50 f/1.4

A new version of the historic M classic expands the Leica Classic Line with a lens that has unrivalled bokeh.