Leica Camera AG’s experience and expertise in the development of optical precision tools goes back more than 150 years. Since then, handmade cameras and lenses have been created in the Leica Manufactory – with no less a claim than to rank among the best in the world. Up to the present day, this claim has been the source of the innovative spirit and the passion to rethink the existing without compromise and to keep redefining the limits of what is technically feasible. The same is true for the Leica Summicron-M 28 f/2 ASPH.: with its further development, the consequently updating M-Lens portfolio offers a state-of-the-art, versatile wide-angle lens.
The new powerful high-speed M-Lens presents itself with improved technical features that equip the Summicron-M 28 f/2 ASPH. ideally for the latest sensor technology and thus for current as well as future camera generations. At the same time, the combination of the wide angle with the closest focusing distance extended from 70 to 40 centimeters opens up additional photographic possibilities. Focusing up to 70 centimeters still works via the range finder of all digital and analog M-Cameras. After a slightly perceptible resistance, the extended close-up range between 70 and 40 centimeters can be precisely focused via Live-View on the screen, the Visoflex 2 viewfinder, or with the Leica FOTOS app.
Due to the compactness typical of M-Lenses, the new Summicron-M 28 f/2 ASPH. is also characterized by handiness. The lens hood in a modern, round design is directly integrated into the lens, which makes it especially comfortable. It can now be screwed in or unscrewed with only a flick of the wrist at any time.
Inside the lens, 9 lenses in 6 groups provide images that are extremely rich in contrast and detail. The focus ring can be adjusted in a remarkably quiet and smooth way. So, the Leica Summicron-M 28 f/2 ASPH. shows exactly the precision that is distinctive of Leica products and not only bears the quality label “Made in Germany” but also shapes it significantly.
The Leica Summicron-M 28 f/2 ASPH. will be available globally at all Leica Stores, the Leica Online Store, and Leica authorized dealers starting November 30th, 2023. The US retail price will be $5,295.
Leica Camera – A Partner for Photography
Leica Camera AG is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship, and German industrial design, combined with innovative technologies. An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there is the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today. Furthermore, Leica Camera AG, with its headquarters in Wetzlar, Hesse, and a second production site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own national organizations and Leica Retail Stores.
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Leica Camera 소개
Leica Camera AG는 150년 이상의 역사를 자랑하는 세계적인 프리미엄 카메라, 렌즈 및 스포츠 광학 제품 제조업체입니다. 회사의 성장 전략의 일환으로 모바일 이미징(스마트폰), 고급 안경 렌즈 및 시계로 사업을 확장했으며, 자체 프로젝터를 통해 홈 시어터 부문에 진출했습니다.
Leica Camera AG는 베츨라(독일, Wetzlar)에 본사를 두고, 빌라 노바 드 파말리캉(Vila Nova de Famalicão, 포르투갈)에 두 번째 생산 시설을 운영하며, 전 세계 120개 이상의 라이카 스토어를 포함한 자체 유통 네트워크를 보유하고 있습니다. 라이카에서는 2,400여 명의 직원이 근무하고 있으며 회계 연도 2023/24에는 5억 5,400만 유로의 매출을 달성했습니다.
라이카 브랜드는 우수한 품질, 독일의 장인 정신과 산업 디자인과 함께 혁신적인 기술을 상징합니다. 라이카의 브랜드 문화에는 사진 문화를 지원하는 활동이 포함되어 있으며, 전 세계 약 30여 개의 라이카 갤러리, 라이카 아카데미, 그리고 Leica Hall of Fame Award 및 Leica Oskar Barnack Award(LOBA)와 같은 국제 어워드가 이를 뒷받침합니다.