Leica Camera AG’s experience and expertise in the development of optical precision tools goes back more than 150 years. Since then, handmade cameras and lenses have been created in the Leica Manufactory – with no less a claim than to rank among the best in the world. Up to the present day, this claim has been the source of the innovative spirit and the passion to rethink the existing without compromise and to keep redefining the limits of what is technically feasible. The same is true for the Leica Summicron-M 28 f/2 ASPH.: with its further development, the consequently updating M-Lens portfolio offers a state-of-the-art, versatile wide-angle lens.
The new powerful high-speed M-Lens presents itself with improved technical features which equip the Summicron-M 28 f/2 ASPH. ideally for the latest sensor technology and thus for current as well as future camera generations. At the same time, the combination of the wide-angle with the closest focusing distance extended from 70 to 40 centimetres opens up additional photographic possibilities. Focusing up to 70 centimetres still works via the range finder of all digital and analogue M-Cameras. After a slightly perceptible resistance, the extended close-up range between 70 and 40 centimetres can be precisely focused via Live-View on the screen, the Visoflex 2 viewfinder or with the Leica FOTOS app.
Due to the compactness typical of M-Lenses, the new Summicron-M 28 f/2 ASPH. is also characterised by handiness. The lens hood in a modern, round design is directly integrated in the lens, which makes it especially comfortable. It can now be screwed in or unscrewed with only a flick of the wrist at any time.
Inside the lens, 9 lenses in 6 groups provide for images that are extremely rich in contrast and detail. The focus ring can be adjusted in a remarkably quiet and smooth way. So, the Leica Summicron-M 28 f/2 ASPH. shows exactly the precision which is distinctive of Leica products and not only bears the quality label “Made in Germany” but also shapes it significantly.
The Leica Summicron-M 28 f/2 ASPH. will be available globally at all Leica Stores, the Leica Online Store and authorized dealers starting November 30, 2023. The retail price will be RM24,585.00.
Leica Camera – A Partner for Photography
Leica Camera AG is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies. An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there are the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today. Furthermore, Leica Camera AG, with its headquarters in Wetzlar, Hesse, and a second production site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own national organisations and Leica Retail Stores.
Please find further information at:
Leica Camera Malaysia Sdn Bhd
Kingston Saik
Senior Marketing & PR Executive
E-Mail: marketing.lcm@leica-camera.com
About Leica Camera
Leica Camera AG is an international premium manufacturer of cameras, lenses and sports optics products with over 150 years of company history. As part of its growth strategy, the company has expanded its business to include mobile imaging (smartphones) and the manufacture of high-quality eyeglass lenses and watches and is represented in the home cinema segment with its own projectors.
Headquartered in Wetzlar (Germany) and with a second production site in Vila Nova de Famalicão (Portugal), Leica Camera AG has a global network of its own sales companies with over 120 Leica Stores. The company employs 2,400 people and achieved a turnover of 554 million euros in the 2023/24 financial year.
The Leica brand stands for excellent quality, German craftsmanship and industrial design combined with innovative technologies. An integral part of the brand culture is the promotion of the culture of photography with around 30 Leica Galleries worldwide, Leica Academies and international awards such as the Leica Hall of Fame Award and the Leica Oskar Barnack Award (LOBA).