Leica Camera AG is excited to announce the latest updates to its innovative Leica LUX app, designed to bring the renowned Leica photography experience to iPhone users. With the latest releases (Versions 1.1 and 1.2) the app introduces powerful new features that enhance the creative potential of mobile photographers and continue Leica’s legacy of delivering superior image quality and artistry.
Dr. Victor Henning, Head of Product, Leica LUX Leica Camera AG and Founder/CEO, Fjorden: "The Leica LUX app has become the highest-rated camera app in the iPhone App Store worldwide. This recognition reflects our commitment to bringing the highest standards of Leica photography to mobile devices, empowering users with professional-grade tools and creative freedom in the palm of their hands."
The updates offer photographers more control over their images with groundbreaking new tools and simulation options.
Leica Looks & Lenses Editing: Users can now change the Leica Lens simulation, Aperture, Focal Point, and Leica Look even after the shot. This allows photographers not only to adjust the framing, focus, and mood of an image but also to improve images in terms of foreground-background separation.
New Leica Lenses: With the 90mm Summilux lens (available for iPhones with a 3x Tele lens) and the 120mm Summilux lens (for iPhones with a 5x Tele lens) the portfolio of Leica’s premium lens simulations is expanded in the tele photography range.
New Leica Look: The introduction of the "Leica Chrome" and “Leica Brass” looks add even more creative options for photographers, giving images a timeless, film-like quality inspired by Leica’s classic analogue photography.
Leica Looks Adjustment Slider: Users now have the ability to fine-tune how strongly each Leica Look is applied to their photos, with a slider ranging from 0 to 100, ensuring maximum creative flexibility and respecting the personal taste of the photographer.
Lock Screen Widgets: The convenience of launching the Leica LUX app or specific Leica Lens simulations directly from the iPhone’s Lock Screen enhances accessibility for photographers who want to capture the perfect moment in an instant.
Leica Camera AG expanded its Mobile division with the 2023 acquisition of Norwegian smartphone photography startup Fjorden Electra AS, resulting in the launch of their first co-developed iPhone app, Leica LUX, in 2024. This app introduces the iconic Leica look and a professional-grade photography experience to mobile users worldwide.
Please find further information at:
Leica Camera AG
Ann-Kristin Löhr
Global PR Coordination
E-Mail: Ann-Kristin.Loehr@leica-camera.com
Internet: www.leica-camera.com
Leica Camera – A Partner for Photography
Leica Camera AG is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies. An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there are the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today. Furthermore, Leica Camera AG, with its headquarters in Wetzlar, Hesse, and a second production site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own national organisations and Leica Retail Stores.