Leica Camera AG enters the market for large-scale TV and home cinema products with its first laser TV, Leica Cine 1, and sets new standards for the future of television.
With its unique triple RGB laser technology, the Leica Cine 1 delivers particularly bright images and breathtaking colour rendition with a service life of over 25,000 hours. Its sophisticated Summicron lens with aspherical elements is manufactured in accordance with Leica standards and is precisely matched to the image size to ensure consistently high imaging performance. This is the first time that the unmistakable character and outstanding quality of a Leica image can be experienced on 80- or 100-inch displays in 4k quality in moving pictures. The outstanding picture is supported by an integrated, high-performance Dolby Atmos audio system for the perfect home cinema experience.
On top of that, connectivity is at the highest level: the integrated TV tuner including CI slot for pay TV channels provides linear TV enjoyment and the VIDAA smart TV launcher opens up the world of streaming entertainment for users. Hard drives or additional players such as Blu-ray players or game consoles can be connected via the built-in HDMI and USB inputs. The screen mirroring function rounds off the streaming experience. What’s more, it’s good for long, top-quality home cinema nights: the projected image of the Leica Cine 1 is considerably less fatiguing for the eyes than conventional TV displays.
In addition to its technical specifications, the Leica Cine 1 also impresses with regard to energy consumption and design. Short-range laser technology consumes significantly less energy than an OLED TV of a comparable size, and the typically puristic Leica design language is reflected in the durable, silver premium aluminium body with a slim automatic dust cover for optimum lens protection. Sophisticated and well-thought-out details such as perforated plates on the sides for better audio output and effective ventilation are not only the epitome of the high level of technical precision of the long-established Leica brand, but also underline the high standards of functionality and feel in the design of Leica products.
‘In the future, optical expertise will become a key success factor in the TV market, the largest consumer electronics market in the world with over US$100 billion in annual sales. I am therefore proud that, in cooperation with our strategic partner and on the basis of our world-leading optical expertise, we have succeeded in creating an extraordinary product with the Cine 1: ‘Optical high-tech meets design.’ With the Cine 1, consumers can experience cinematic pleasure in the comfort of their own homes at the highest audiovisual level – cinema is coming home,’ says Matthias Harsch, CEO of Leica Camera AG.
The Leica Cine 1 will be available in Europe from Q2 2023.
ライカカメラ社－写真撮影のパートナー
ライカカメラ社は、カメラ製品とスポーツオプティクス製品をグローバルに展開するプレミアム企業です。卓越した品質の製品を作り続けた長きにわたる伝統とドイツのクラフツマンシップや革新的な技術と結びついた工業デザインにより、ライカブランドは伝説と呼ばれるほどの評価を確立しています。写真界の発展に寄与する活動として、世界各地に展開するライカギャラリーやライカアカデミーに加えて、「Leica Hall of Fame Award」の創設や、世界で最も権威のある国際写真コンテストのひとつとして認知されている「ライカ・オスカー・バルナックアワード（LOBA）」を主催するなど、さまざまな文化活動も行っています。
ライカカメラ社は、ドイツのヘッセン州のウェッツラーに本社を置き、ポルトガルのヴィラ・ノヴァ・デ・ファマリカンに第二工場を持っています。また、世界の各地域に拠点を築き、直営の販売店を独自のネットワークにより運営しています。