Karin Kaufmann

ART DIRECTOR & CHIEF REPRESENTATIVE OF LEICA GALLERIES INTERNATIONAL, KARIN REHN-KAUFMANN, SHARES HER THOUGHTS WITH THE LEICA WOMEN FOTO PROJECT.

1. What drives your commitment to the art photography?

In the last few decades, photography and visual storytelling have established their roles as major communications tools on a global scale. That being said, I think it’s important to support compelling photography and offer all photographers, especially those that are underrepresented, the opportunity to showcase their work and to tell their moving stories. It is an honor to know and work with so many amazing and wonderful photographers worldwide.

2. What are some of the challenges you’ve encountered in the world of photography, and how did you approach these issues?

In today’s digital world, photography tools and resources are more accessible than ever, enabling more people than ever to practice the art of visual storytelling. With so many photographers, it’s more difficult than in it has been in the past to discover the photography icons of tomorrow.

Not to mention, the world is changing and evolving incredibly fast, which means pictures are fleeting. I mainly concentrate my work on photographers who not only take beautiful pictures, but can also tell important stories that have a lasting impact on the world.

3. How do you determine which projects to exhibit, and which to decline?

From my point of view, great photography evokes emotion and establishes a connection with the viewer. That’s the reason why they remain in our memory. Besides typical and measurable photographic elements such as structure, light and shadow, lines, focus, and depth of field, I try to select projects that touch the multilayered emotions of those who view them.

4. Of all the projects you have worked on, which one left an indelible impression on your current point of view?

One of the most impressionable projects I’ve had the honor to work on was Photokina in Cologne, Germany. From a 3,000 square foot blank space we built a 15-exhibition-show from scratch. It all came together in exquisite harmony. The result was a breathtaking experience of an amazing world of pictures, colors and architecture.

5. Who are some of the photographers (deceased or living) that inspire your perspective and approach to photography? Why?

It’s hard to pinpoint just a few photographers who have inspired my perspective towards photography, as there are so many. One that stands out as one of my favorites is Elliott Erwitt because he is able to capture humor in his work, which is a rare attribute.  

I also love photography that forces viewers to look twice to recognize what is really going on.

6. Based on your experiences in the world of art & culture, what advice would you give the next generation of photographers?

My advice would be that the photographers should be thoughtful in their approach and first have an idea in mind of what they will shoot before they press the shutter. Also, I think it’s very important that photographers be mindful of what they are capturing and take their time with the process.  

The motto should be: Less is more.

7. Are there topics you have not yet seen covered, that you feel are important to explore?

I think the most important need the photography world has in terms of exploration is not so much a topic, but a perspective – more specifically, the female perspective. The Leica Women Foto Project and Award aims to amplify that perspective and bring a much-needed, more diverse view of the world around us. I am incredibly honored to be a part of this project alongside so many exceptional female photographers and judges.

8. In your opinion, how does photography impact culture, and vice versa?

Today’s photographers shape culture more than ever because nearly every medium of communication incorporates visual storytelling. When photography was discovered, it left an everlasting impact on the world of art. It was the birth of abstract art because for the purpose of true representation photography was able to replace the realistic painting.

9. What is one piece of advice you would offer to applicants of the Leica Women Foto Project Award?

A series is only as strong as the poorest picture. Implement your soul into your work and let it become a leading voice in your work. Tell amazing stories through YOUR eyes, heart and soul!