Leica Camera Photo Price Increase | April 1, 2021

At Leica Camera, we are dedicated to preserving our unparalleled tradition of optical excellence, craftsmanship, and the integrity of our product portfolio. We hold ourselves accountable to high standards with our products and to being transparent with our loyal customers as well.

Over the past year, the relationship between the US Dollar and Euro has suffered and we have absorbed these costs. However, as this continues, we need to adjust our pricing in order to ensure pricing integrity across all Leica subsidiaries and to continue delivering the highest quality of products.

The new prices will vary by product, but overall will generally reflect on average a 2% - 5% increase. Additional details include:

• All price increases will be effective on April 1, 2021, with the exception of the Leica M-Noctilux 50mm f/1.2 Black 11686, which will increase effective immediately on March 15, 2021.
• Items recently introduced, including the APO-Summicron-M 35 f/2.0 ASPH, Leica D-Lux 7 Street Kit, Q2 Daniel Craig x Greg Williams, and the APO-Summicron-SL 28mm f/2.0 ASPH will not increase in price.

We are dedicated to creating products as exceptional as the photographers behind them and we thank you for being a loyal customer and member of our Leica Family.