Leica Camera AG brings signature Leica Photography to Smartphone Platform
Start of sales of the second own smartphone from Leica Camera will begin exclusively in Japan on November 18th. The Leitz Phone 2 harnesses Leica’s outstanding optical performance and image software prowess and a 1-inch image sensor with a 47.2 MP resolution.
Leica Camera AG today announces the Leitz Phone 2. The new and second smartphone of the renown imaging expert features enhanced imaging and additional unique functionality to immerse users in Leica’s signature photography experience. With the imaging power smartphone Leica Camera AG sets another milestone in the company's 100-year plus history and once again underlines its constant pursuit of the highest quality technical innovations. The Leitz Phone 2 will become available on November 18th, exclusively in Japan.
The unique “Leica look” now available with a smartphone
Created for photo enthusiasts, and for all those who want to become one: the Leitz Phone 2 developed by Leica combines uncompromising quality and outstanding optics, iconic aluminum design and innovative photo functions. A smartphone reduced to the essentials, so that users can fully concentrate on what matters when taking pictures: Capturing personal moments in the best image quality.
The Leitz Phone 2 harnesses Leica’s outstanding optical performance and image software prowess. A massive 1-inch 47.2 MP CMOS image sensor works hand-in-hand with the Qualcomm® Snapdragon™ SM8450 processor to activate different sensor modes depending on the scene and environment.
With its focal length of 19 mm, the lens offers breathtaking perspectives and plenty of freedom in image composition. With its aperture of 1.9, the Leitz Phone 2 achieves images with a high dynamic range and low image noise - even in low ambient light. And its 6x digital zoom and the 8x continuously adjustable digital zoom of the selfie camera make the Leitz Phone 2's range of uses just as versatile and flexible as the moments users capture with it.
Further, the proprietary software engine of the Leitz Phone 2 brings the typical “Leica look” to smartphone photography. It creates Leitz looks based on the three iconic M lenses: The Summilux 28 for imposing shots taken in the centre of action; the Summilux 35 for everyday and street art photography; and the Noctilux 50, which is ideal for portraits with its extremely high aperture of 1.2, capturing shots with an unmistakable Leica bokeh.
Users can then choose to further enhance the typical Leica look and feel and choose tones from Monochrome for high-contrast black and white, Cinema Classic for a classic, analogue 35mm cinema film look, and Cinema Contemporary.
Leica also developed the Golden Hour widget exclusively for the Leitz Phone 2 to display the golden hour times after sunrise and before sunset when the warm light is perfect for taking spectacular photos.
The LFI widget, also designed specifically for the Leitz Phone 2, continuously presents shots from the Leica Fotografie International gallery - the curated platform for Leica photographers worldwide.
The 6.6-inch OLED display made of Gorilla Glass is extremely robust and adaptable. Because every pixel adapts to the image during playback. It works without backlighting and reproduces the purest white, deepest black and all the facets in between incredibly contrasty and brilliant - even in bright daylight. With the strong refresh rate, users will experience content absolutely smoothly and completely without judder.
The white limited edition of the Leica M8 camera inspired the body of this new model, which exemplifies Leica’s passion for concentrating on the essentials through a uniquely functional beauty and feel. In keeping with the Leica design philosophy, the fine engravings on the edge of the aluminum frame augment add refinement and functionality to the technical precision of this new model.
The iconic Leitz logo is a tribute to the visionary passion for innovation of Ernst Leitz, who founded what is now called Leica (derived from Leitz and camera). It also acknowledges son Ernst Leitz II, who revolutionized photography in 1924 by bringing out the world’s first 35mm camera.
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Leica Camera – A Partner for Photography
Leica Camera AG is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies. An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there are the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today. Furthermore, Leica Camera AG, with its headquarters in Wetzlar, Hesse, and a second production site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own national organisations and Leica Retail Stores.