Leica introduces a hybrid instant camera in an elegant design, available in three colours.
In the early days of photography, there were hours to days between the moment of capturing an image and actually viewing the result. Since 1947, instant cameras have offered a new photography experience, which gained cult status, especially in the 70s and 80s. Back then, the instantly printed photo symbolized acceleration, whereas in today's fast-paced world, it represents a moment of caution and relief. It's no wonder that the fascination with instant photography is thriving once again, and now, with the Leica SOFORT 2, Leica Camera AG is introducing the second generation of their instant camera. This hybrid camera seamlessly combines fleeting digital moments with the enduring analogue world.
The modern, minimalist, and elegant look of the SOFORT 2 is a testament to the expertise of the company in industrial design. The Leica brand experience continues consistently with the handling of the SOFORT 2, as its user-friendly menu structure and button layout align with those of other digital Leica cameras.
What's new with the SOFORT 2 is primarily the option to permanently save digital images and choose the best shots before printing them. This includes all photos on your smartphone and those taken with other Leica cameras, already stored in the gallery of the seamlessly connected Leica FOTOS App. These photos can be transferred to the camera via the app and printed as instant photos. Simply pull the manual printing lever on the camera, and seconds later, you'll have the print on Instax Mini format photo paper in your hands. Leica offers exclusive photo paper with a warm-white or golden frame.
Easy to use, minimalist, and stylish. The new Leica SOFORT 2 is available in black, red, and white and presents itself as a camera that will quickly find a permanent place in the family, at events, and during travels, creating special shared experiences. Numerous fun features further assist in creatively capturing moments: the selfie mode with a separate shutter button, the landscape mode with a wide-angle character, the macro mode for close-ups from up to 10cm, as well as 10 lens and 10 film effects to unleash your creativity.
As versatile as the Leica SOFORT 2 itself are its accessories. Stylish wooden picture frames beautifully showcase the prints. Wrist straps, carrying straps, bags, and other high-quality accessories emphasize the camera's individuality and creativity - and, most importantly, the individuals who use it to capture and share special moments, whether as analog instant photos or digital moments on social media.
The Leica SOFORT 2 will be available globally at all Leica Stores, the Leica Online Store and authorised dealers starting 9th November 2023. The recommended retail price will be 379.- Euro including VAT.
Please find further information at:
Leica Camera AG
Ann-Kristin Löhr
Global PR Coordination
E-Mail: Ann-Kristin.Loehr@leica-camera.com
Leica Camera – Partner der Fotografie
Die Leica Camera AG ist ein internationaler Premiumhersteller von Kameras und Sportoptikprodukten. Der legendäre Ruf der Marke Leica basiert auf einer langen Tradition exzellenter Qualität, deutscher Handwerkskunst und deutschen Industriedesigns, verbunden mit innovativen Technologien. Fester Bestandteil der Markenkultur sind die vielfältigen Aktivitäten des Unternehmens zur Förderung der Fotografie. Hierzu gehören neben den weltweit vertretenen Leica Galerien sowie den Leica Akademien u.a. auch der Leica Hall of Fame Award und insbesondere der Leica Oskar Barnack Award (LOBA), der heute zu den innovativsten Förderpreisen für Fotografie zählt. Die Leica Camera AG mit Hauptsitz im hessischen Wetzlar und einem zweiten Produktionsstandort in Vila Nova de Famalicão, Portugal, verfügt zudem über ein weltweites Netzwerk eigener Länderorganisationen und Leica Retail Stores.