Street photography is the art of capturing moments of people’s lives as naturally and, at the same time, profoundly as possible. It is a very immediate type of reportage photography that has always been closely connected with the Leica brand. In many ways, street photography holds up a mirror to society – be it from a humorous, insightful or critical perspective. The genre shares this trait with two other art forms that capture the urban zeitgeist: streetwear and street art. Now, Leica has brought these three creative branches together in a strictly limited, special edition compact camera: the Leica D-Lux 7 “A BATHING APE®︎ X STASH” consists of a black-finish variant retailed by Leica, and a silver version which is available exclusively via A BATHING APE®︎. The special edition features the signature ABC CAMO look of the streetwear label BAPE®, and the brand’s APE HEAD insignia; it is also marked with the distinctive wildstyle tag of American graffiti artist STASH.

The streetwear label BAPE® (A BATHING APE®︎) encapsulates the youthful spirit of a generation, bringing Tokyo’s urban street style to the world with its contemporary designs. From the Asian metropolis, we turn our attention to New York, where pioneering street-art legend STASH (aka Josh Franklin) paved the way for a new genre by moving his creations from the anonymity of subway tunnels into the public eye. And, finally, we turn to Wetzlar: the German city that has become almost synonymous with the art of optical engineering and camera design. This is where the creative energies of Tokyo and New York have converged to produce a unique limited edition compact camera. Photography has always been used to document both street art and street fashion – now the Leica D-Lux 7 “A BATHING APE®︎ X STASH” is a tangible manifestation of this connective link.

“When I started doing graffiti in the early 1980s, the term ‘street art’ didn’t exist. It was only later, when we emerged from the tunnels and train stations, that we became much more visible. Documenting my art through photography has always been part of my creativity. With the advent of digital cameras, I got my first Leica,” STASH recalls, who recognises many parallels between the three art forms. “They are visual, based on colour, form and expressive freedom. I think they are strongly youth-driven, and there is so much creativity between them that one feeds into the other to help complete the story.” When designing the limited special edition of the Leica D-Lux 7, the Brooklyn-based artist incorporated both the famously graphic-heavy style of the BAPE® label, and his own distinctive visual approach.

The Leica D-Lux 7 “A BATHING APE®︎ X STASH” offers the same technical specifications as the serially produced model. This includes the large Micro Four Thirds sensor, and the fast zoom lens with optical image stabilisation, which covers focal lengths from 24–75mm (35mm camera equivalent), with an aperture range of f/1.7–2.8. For the effective resolution of 17 megapixels, the lens utilises a central portion of the sensor (whose total resolution is over 21 million pixels), resulting in an even higher image quality. In addition to high-resolution photographs, the sensor also delivers 4K 30fps and full-HD 60fps videos. The black-finish Leica D-Lux 7 “A BATHING APE®︎ X STASH” retails at €1,990 incl. VAT. It comes with an additional carrying strap, a specially designed camera pouch, and an auto lens cap that opens and closes as the lens retracts and extends.

To mark the launch of the limited edition Leica D-Lux 7, a selection of photographs by STASH will be presented in a special exhibition at the Leica Store Los Angeles.

A BATHING APE®︎

Situated in the heart of Tokyo, one of the leading fashion hubs of the world, Nowhere Co., Ltd. strives to introduce Japanese fashion culture to the world. Since the brand's establishment in 1993, it has remained as a symbol of street fashion for more than 28 years. Thus far, it has produced iconic design items, original patterns and characters such as “APE HEAD”, “BAPE® CAMO”, “BAPE STA™”, “SHARK HOODIE” and “BABY MILO®” etc. It has now expanded into Mens', Ladies and Kids line and is carried throughout stores in Japan and also sold in US, UK, France, China and various Asian countries. It has also created successful collaborations with established international brands and reputable artists. These collaborations are recognized as being genre less and flexible, not limited to fashion and apparel categories only.

STASH

One of the pioneers of New York’s graffiti scene, STASH (Josh Franklin) is firmly established as an innovator and influencer in the world of urban design. His vision of integrating graphic graffiti elements and fonts into commercial product designs captured the attention of a broad audience, and helped graffiti culture rise from the shadows of subway tunnels into the light of public acceptance. His hidden (‘stashed away’) messages and iconic signature have become a brand in their own right, immortalised in high-profile collaborations with major brands in the streetwear cosmos. In his search for new forms of expression, the photography enthusiast has found a perfect match in Leica: the collaboration is another milestone for the street artist to manifest his concept of capturing the fleeting moment.

Please find further information at:

Leica Camera AG
Ann-Kristin Löhr
Global PR Coordination
E-Mail: Ann-Kristin.Loehr@leica-camera.com

Leica Camera 소개

Leica Camera AG는 150년 이상의 역사를 자랑하는 세계적인 프리미엄 카메라, 렌즈 및 스포츠 광학 제품 제조업체입니다. 회사의 성장 전략의 일환으로 모바일 이미징(스마트폰), 고급 안경 렌즈 및 시계로 사업을 확장했으며, 자체 프로젝터를 통해 홈 시어터 부문에 진출했습니다.

Leica Camera AG는 베츨라(독일, Wetzlar)에 본사를 두고, 빌라 노바 드 파말리캉(Vila Nova de Famalicão, 포르투갈)에 두 번째 생산 시설을 운영하며, 전 세계 120개 이상의 라이카 스토어를 포함한 자체 유통 네트워크를 보유하고 있습니다. 라이카에서는 2,400여 명의 직원이 근무하고 있으며 회계 연도 2023/24에는 5억 5,400만 유로의 매출을 달성했습니다.

라이카 브랜드는 우수한 품질, 독일의 장인 정신과 산업 디자인과 함께 혁신적인 기술을 상징합니다. 라이카의 브랜드 문화에는 사진 문화를 지원하는 활동이 포함되어 있으며, 전 세계 약 30여 개의 라이카 갤러리, 라이카 아카데미, 그리고 Leica Hall of Fame Award 및 Leica Oskar Barnack Award(LOBA)와 같은 국제 어워드가 이를 뒷받침합니다.