These editions of the rangefinder camera and extraordinary prime lens encapsulate iconic Leica design with their coveted paint finish.
Leica Camera AG presents its latest M series model and a renowned M-Lens with an elegant finish: the Leica M11 glossy black and the Leica Noctilux-M 50 f/1.2 ASPH. glossy black. These designs celebrate the timeless aesthetic and remarkably intricate craftsmanship that have set Leica apart for decades. The M-System is synonymous with the Leica brand like nothing else. Deeply intertwined with the long-established company’s heritage, rangefinder cameras tell a revolutionary story that began in 1954 with the Leica M3. Unique and exclusive design variants have existed for almost as long as the M-Camera itself. This variant’s glossy black paint finish is the purest and strongest expression of the classic Leica look. Over the years, frequent use of the camera makes its mark on the finish, partly exposing the brass that lies beneath. Little by little, this creates a distinctive patina that tells its very own story. 1962 saw the first appearance of the Leica M3 with this elegant finish. It met with great enthusiasm.
The new edition of the Leica M11 combines the series model’s cutting-edge technology with classic design elements. Accordingly, the camera’s brass top plate, dials and on/off switch feature a glossy black paint finish. Additional elegant touches include the “Leica” engraved in a seamless stroke on the top plate and the glossy silver chromed shutter button, whose design recalls the historic M-Camera. Careful attention to detail is also reflected in the intricate cross knurling on the time and ISO dials. Finally, the design consciously forgoes the red Leica dot, underlining the M-Camera’s cultivated subtlety — cherished by photographers around the world.
Leica Camera AG is introducing a glossy black edition of the Noctilux-M 50 f/1.2 ASPH. lens at the same time. This makes the classic lens, which is available separately, a perfect visual match for the M-Camera with its glossy black paint finish. This design variant of the lens is based on the series model, which became famous for its high image quality and light intensity, as well as its unmistakable bokeh. The colour variant features a round lens hood, front and rear lens caps with a glossy black paint finish, and a red “feet” scale.
Three premium M accessories crafted from high-quality cowhide leather are getting a stylish new colour option. From 21st November, the adjustable carrying strap, the M11 protector and the M-System case will be available in taupe.
The recommended retail price for the Leica M11 glossy black is EUR 8,950 including VAT. The recommended retail price for the glossy black Leica Noctilux-M 50 f/1.2 ASPH. is EUR 7,900 including VAT. Both products are available now worldwide in all Leica stores, in the Leica Online Store and at specialist retailers.
Please find further information at:
Leica Camera AG
Ann-Kristin Löhr
Global PR Coordination
E-Mail: Ann-Kristin.Loehr@leica-camera.com
Internet: www.leica-camera.com
Leica Camera 소개
Leica Camera AG는 150년 이상의 역사를 자랑하는 세계적인 프리미엄 카메라, 렌즈 및 스포츠 광학 제품 제조업체입니다. 회사의 성장 전략의 일환으로 모바일 이미징(스마트폰), 고급 안경 렌즈 및 시계로 사업을 확장했으며, 자체 프로젝터를 통해 홈 시어터 부문에 진출했습니다.
Leica Camera AG는 베츨라(독일, Wetzlar)에 본사를 두고, 빌라 노바 드 파말리캉(Vila Nova de Famalicão, 포르투갈)에 두 번째 생산 시설을 운영하며, 전 세계 120개 이상의 라이카 스토어를 포함한 자체 유통 네트워크를 보유하고 있습니다. 라이카에서는 2,400여 명의 직원이 근무하고 있으며 회계 연도 2023/24에는 5억 5,400만 유로의 매출을 달성했습니다.
라이카 브랜드는 우수한 품질, 독일의 장인 정신과 산업 디자인과 함께 혁신적인 기술을 상징합니다. 라이카의 브랜드 문화에는 사진 문화를 지원하는 활동이 포함되어 있으며, 전 세계 약 30여 개의 라이카 갤러리, 라이카 아카데미, 그리고 Leica Hall of Fame Award 및 Leica Oskar Barnack Award(LOBA)와 같은 국제 어워드가 이를 뒷받침합니다.