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New: Leica Watch Monochrom Edition

Wetzlar, 27th April 2023.

The Depth of Simplicity

The new Leica Watch Monochrom Edition takes its inspiration from the release of the latest Leica M11 Monochrom camera and honors the most fundamental principles of black and white photography: contrast and light. It takes a deep understanding of the products, years of expertise, and perhaps the right amount of stubbornness to create something that is so understated and yet alive with detail. Remarkable tones and nuances stand out in a symphony of shadows and reflections rich with detail, revealing depth within simplicity and creating a harmony between two of Leica's outstanding products.

The distinctive design of the Leica ZM Monochrom Edition removes all color and silver tones, except for the red dot, achieving a truly minimalist aesthetic. Beneath the anti-reflective and strongly curved sapphire crystal are the black rhodium-plated, diamond cut, sandblasted indices, and hands. The dial, including its feet, is milled from a solid block of high-strength aluminum to reinforce its shock-resistance. Moreover, the Monochrom Edition watch strap is identical to the texture of the M11 Monochrom camera and made of thick, strong-grained, black calf leather and crafted using a cut-edge construction with hand-stitching to support the sturdy, yet refined look of the Leica ZM Monochrom Edition.

The Leica Watch collection consists of two models, both with the mechanical, hand-wound movement developed and produced in-house: the Leica ZM 1 and Leica ZM 2, which are now available in the new Monochrom Edition. Following the holistic view on the Leica product portfolio, the “ZM” in the watch collection name stands for “Zeitmesser”, which is the German descriptive word for an instrument that measures and displays time. Launched in February 2022, the Leica Watch Collection immediately became a valuable asset for Leica enthusiasts and watch lovers, with only a select number available for purchase in a few Leica Stores worldwide. Following this success, the ZM collection will now be expanded to include the Monochrom Edition and will soon be available in up to 25 Leica stores worldwide.

The Leica ZM is unique, even in a highly developed and competitive watch market. It’s different in a Leica way, with its own distinctive design language, paired with unconventional solutions to classic timekeeping functions. The patented push-crown, with a simple push, stops the movement from working, resets the seconds hand to zero and enables easy time-setting. The push-crown solves a function used by all watch brands in a completely original way, making the Leica ZM a typical Leica product, though not for taking pictures. The Leica ZM 2 has an additional feature as a GMT-watch (Greenwich Mean Time), which together with a day/night indicator allows the wearer to read two time zones with a single set of hands.

For more than 150 years, Leica has been a brand known for bold steps, engineering excellence, and timeless design. The new Leica Watch Monochrom Edition represents everything the company stands for, following on from a long-standing tradition of functional design, fine mechanical craftsmanship, and commitment to exceptional quality resulting in extremely reliable and iconic products.

The new Leica ZM Monochrom Edition will be available from late May at selected Leica stores worldwide, including Germany, Switzerland, Austria, France, Spain, Portugal, UK, USA, China, Japan, Singapore, Korea, Hong Kong, United Arab Emirates and Australia. The recommended retail price starts at €11,550.00 for the Leica ZM 1 Monochrom and €15,450.00 for the Leica ZM 2 Monochrom, including VAT.

Please find further information at:

Leica Camera AG
Ann-Kristin Löhr
Global PR Coordination
E-Mail: Ann-Kristin.Loehr@leica-camera.com

Press Release: Leica Watch Monochrom Edition_April 2023.pdf
English
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라이카 카메라 – 사진의 동반자

라이카 카메라 AG는 세계적인 프리미엄 카메라, 스포츠 옵틱스 제조사 입니다. 라이카 브랜드의 전설적인 명성은 오랜 전통을 자랑하는 장인정신과 독보적인 퀄리티, 독일의 인더스트리얼 디자인과 혁신적 기술의 조합을 바탕으로 하고 있습니다. 라이카 문화의 핵심은 사진 문화 발전을 위해 브랜드가 다양한 활동을 펼치고 있다는 점 입니다. 전세계에서 만나볼 수 있는 라이카 갤러리와 라이카 아카데미, 공로상에 해당하는 라이카 명예의 전당 (Leica Hall of Fame Award)과 매년 전문 작가와 신진 작가를 지원하기 위해 진행되는 라이카 오스카 바르낙 어워드 (Leica Oskar Barnack Award “LOBA”)는 현존하는 사진상 중 가장 혁신적인 스폰서십을 제공하는 것으로 알려져 있습니다. 이 외에도 독일의 헤센(Hessen) 주 베츨라(Wetzlar) 시에 위치한 라이카 카메라 AG 본사는 포르투갈의 Nova de Famalicão에 제2공장을 가지고 있으며, 전세계의 지사 네트워크를 관리하며 라이카 리테일 스토어를 운영하고 있습니다.