The Leica Store in Beijing’s 751 D·PARK is situated within the renowned 751 D·PARK Fashion and Design Plaza in Chaoyang District. Transformed from a carefully renovated former industrial site, 751 D·PARK is one of Beijing’s most distinctive cultural and creative landmarks, serving as a hub where art, design and fashion converge.

In this inspiring setting, the Leica Store centres on the power of imagery, paying tribute to Leica’s century-long heritage in photography and precision engineering. The store showcases the full range of Leica cameras and optical products, offering visitors and photography enthusiasts the opportunity to immerse themselves in a world of visual storytelling and experience first-hand the unique spirit of the Leica brand.

Test Drive

Test out your product of choice first-hand at our store and gain an immediate sense of its design, tactile quality, functionality and handling.

Test Drive

The Leica Store Beijing Baiteng 751 team is always on hand with expert advice and a warm welcome – ready to inspire visitors and photography enthusiasts alike.