Leica Camera AG enters the market for large-scale TV and home cinema products and will present its first laser TV, the Leica Cine 1, at the IFA. The premium manufacturer is thus setting a further milestone in its 100-year history, which has been shaped by innovation.

The new short-throw projector technology with a triple RGB laser as a light source and integrated TV tuner (‘laser TV’) will fundamentally change the television display market. According to market experts, the new technology will quickly establish itself in the range of display sizes from 80 inches. With brilliant picture quality in 4k resolution, but significantly lower consumption values at the same time compared to traditional LED televisions, consumers will be able to have a real home cinema experience in the comfort of their own living room in future with display sizes up to 140 inches. The approx. 60×40 cm projector can easily be integrated into the design of a room and is therefore also an interesting alternative to the heavy and dominant LED displays in terms of homeliness.

The first Leica laser TV with outstanding optical performance in an exceptionally puristic Leica design combines brilliant 4k picture quality in 80- and 100-inch displays with an impressive Dolby Atmos audio system as well as intuitive handling and user-friendliness. At its core is the projection system with triple RGB laser technology and a sophisticated optical system manufactured in accordance with Leica standards. In doing so, Leica once again underscores its constant commitment to technological innovations of the highest quality and expands its core competence in the field of imaging: for the first time, the unmistakable character and outstanding quality of a Leica image can be experienced in 80- or 100-inch format in moving pictures.