The Fashion Edit
“I’m not thinking about tech at all in these moments. This is because it’s fast, it’s sharp and it is so accurate. The technology keeps up with my creative process.”
- Alexandra Drewniak
In the fast-paced world of fashion, Alexandra Drewniak stands out amongst her peers in counting some of the biggest names in the industry as her clients. Her approach encompasses a 360-degree view of shooting - accentuating the influence of smells and music while in the studio, and surrounding herself with a trusted core of specialists in her team. It is in this space that harnesses vulnerability, honesty and fun which Alexandra thrives creatively.
With the SL3, the camera almost removes itself entirely from the equation enabling Alexandra to instead focus on the human connection with her subject and achieve stunning images. An extension of her creative workflow, the SL3 allows her to express her vision in a way unlike ever before.
“When you’re in the studio, you’re surrounded by technology and equipment so I think it’s important to find the human connection. The SL3 allows me to focus my energies on forming a relationship with my subject so I can get the best results.”
About Alexandra Drewniak
Having worked for over a decade in the music and fashion industry, Alexandra Drewniak brings an energy and vibrancy to her work. It’s what has inspired the likes of Nike, Tiffany and MBFWA among others to engage her in their campaigns. From New York to LA, Asia and the UK, the young creative’s frank ‘street-style’ of shooting has been coveted by fashion brands and artists alike and has positioned her as a very much sought-after talent.
Model: Russia Williams
Stylist: Em Brown
Makeup: Chrissy Gaunt
Hair: Phoenix Ly
Videographer: Chris Baker
Lighting Assist: Luis Arnet
BTS photography and Digital Assit: Jonas Wong
Extra Coverage: Hart & Co.
Studio: Melbourne Studios
The Leica SL3
Mirrorless full-frame system camera featuring a 60 megapixel triple resolution sensor with image stabilisation, extraordinary user experience, L-Mount bayonet and IP54 protection.