「徠卡相機一直見證著世界歷史進程中的標誌性時刻。然而，在數字攝影時代，驗證視覺內容的真實性變得越來越困難，卻又越發重要。現在，我們有了這種驗證能力，而這再次加強了人們對數字內容的信任，並讓徠卡相機作為記錄世界事件的可靠設備之地位重新得到確立。」

徠卡相機公司監事會主席Andreas Kaufmann博士

世界首台带有内容認證的高端相机

擴大真相疆域，講述真實故事。徠卡 M11-P 是世界首台帶可根據CAI技術存儲元數據的相機。

立刻把握先機，及時驗證拍攝瞬間，為照片來源負責。身處日新月異的攝影世界，確保拍下的每一張照片都代表著信譽、誠信和創新。

查看徠卡 M11-P更多細節

M代表著……

歷史的見證者，經傳奇人物之手大放異彩。獨一無二的旁軸相機系統。

從1954年首款M相機推出至今，徠卡M以獨特的設計、德國製造品質和傳奇的徠卡品牌吸引了眾多攝影師和愛好者。只因M是無可替代的M，是始終如一的M。

感受M的魔力!

"For almost 100 years, a Leica has been the go-to camera for photojournalists documenting some of the most pivotal moments in history, from the rise of totalitarianism in the 1930s, through World War II and Vietnam, to Black Lives Matter and climate change in the present day.
VII is a name synonymous with courageous, and impactful photojournalism and for decades its photographers have sought to shape public understanding through an informed and honest interpretation of the events to which they bore witness. Their journalism is free of artifice and manipulation.

In our digital age, the challenge is discerning authentic imagery from manipulated content. While advancements in AI and generative imagery have value in the creative arts, their potential misuse in the realm of journalism clouds the trustworthiness of visual media. It is essential, now more than ever, to ensure that the public can trust the authenticity of the images they consume.
Empowering the public with tools to distinguish between genuine and altered content is paramount. With this in mind, VII is thrilled to deepen its alliance with Leica, through the Content Authenticity Initiative.

The integration of the Content Authenticity Initiative technology into the M11-P represents a revolutionary stride in ensuring image authenticity, highlighting our shared commitment to trust and transparency in the visual expression of our human experience."

Gary Knight. CEO, The VII Foundation