David Butow with the M11-P
The world’s first camera with Content Credentials
Expanding the frontiers of authentic storytelling. The Leica M11-P is the first camera to seamlessly integrate content authentication according to the Content Authenticity Initiative (CAI) and the C2PA standard.
A ground-breaking opportunity to verify moments in time, taking responsibility for the provenance of a moment – ensuring that every photo you take stands as a hallmark of credibility, integrity, and innovation in the ever-evolving world of photography.
A witness to history, graced by the hands of legends. A one-of-a-kind Rangefinder Camera System. Fascinating photographers and enthusiasts since 1954 with its Design, Made in Germany Quality and the legendary Leica Brand. From the first camera until today. Because an M is an M and remains an M.
"For almost 100 years, a Leica has been the go-to camera for photojournalists documenting some of the most pivotal moments in history, from the rise of totalitarianism in the 1930s, through World War II and Vietnam, to Black Lives Matter and climate change in the present day.
VII is a name synonymous with courageous, and impactful photojournalism and for decades its photographers have sought to shape public understanding through an informed and honest interpretation of the events to which they bore witness. Their journalism is free of artifice and manipulation.
In our digital age, the challenge is discerning authentic imagery from manipulated content. While advancements in AI and generative imagery have value in the creative arts, their potential misuse in the realm of journalism clouds the trustworthiness of visual media. It is essential, now more than ever, to ensure that the public can trust the authenticity of the images they consume.
Empowering the public with tools to distinguish between genuine and altered content is paramount. With this in mind, VII is thrilled to deepen its alliance with Leica, through the Content Authenticity Initiative.
The integration of the Content Authenticity Initiative technology into the M11-P represents a revolutionary stride in ensuring image authenticity, highlighting our shared commitment to trust and transparency in the visual expression of our human experience."
Gary Knight. CEO, The VII Foundation