Focal length: 28mm

The perfect choice for depth and accentuation

A city on a hillside with a large river flowing through the middle

Expansive landscapes, monumental buildings, dynamic street scenes: the 28mm focal length directs the viewer’s gaze, and conveys the photographer's narrative statement through an evocative representation of reality. The choice of focal length is a determining factor for the composition and overall impact of a photograph. With a short, 28mm focal length, the distance and perspective have a particularly strong influence on the size at which the main subject is depicted, and the amount of the surrounding area that is shown. For example, a 28mm wide-angle lens is able to capture the full expanse of a landscape; it is also excellent for street photography, creating dynamic renditions that are distinguished by a pronounced perspective and spatial depth.

Its great versatility makes the 28mm focal length a perfect tool for those who appreciate a wider perspective – as well as an indispensable companion for photographers who like to take pictures right at the heart of the action.

Landscape Photography

A 28mm focal length is especially advantageous in landscape photography, as it allows the photographer to capture the full breadth and magnificence of a given scene: dramatic skies, expansive fields and imposing mountain ranges can be captured in exquisite detail. The wide-angle perspective of a 28mm lens creates depth and dimension – giving the viewer a sense of being immersed in the landscape.
Architectural Photography

With a 28mm lens, it becomes possible to capture large buildings and complex structures in all their splendour: their geometric forms and lines can be accentuated, and their architectural details presented in a broader context. The wide-angle perspective of a 28mm focal length gives rise to powerful and dynamic compositions in which the architectural character of buildings can be emphasised within the framework of their surroundings.
Reportage Photography

When it comes to reportage photography, a 28mm lens proves to be a flexible and versatile tool – capable of delivering overview shots as well as close-up renditions. The 28mm focal length allows you to capture the atmosphere of a location, while also bringing important moments and faces to the fore: an excellent choice for telling stories with context and depth.