The Good Picture
Wetzlar, 07 February 2025

The first exhibition in the Leica Galerie Wetzlar of Leica’s jubilee year 2025 appears under the motto: “100 Years of Leica: Witness to a Century,” and will be on display from February 07 until June 01, 2025. The exhibition presents an exciting selection of photographs and items offering, for the first time, a glimpse into the rich Leica Archive collection. It represents not only the company’s memory but is also a treasure trove of stories to be discovered.

Leica has shaped the history of photography for over 100 years. With the invention of the first models, Leica made a decisive contribution to new forms of imagery, and with 35mm photography to the development of its own visual language. The company has been committed to image culture ever since, and the camera systems that came along during the 20th century also influenced the development and perception of the medium. The close collaboration with leading photographers from different fields of photography, as well as the cooperation of countless amateurs and Leica enthusiasts, scientists and technophiles, has given rise to a comprehensive Leica Archive, which includes not only technical camera items, but also many collections of pictures. Frequently acquired as photographers’ so-called proof of performance, and archived as exemplary pieces, their inclusion was often a tribute to these achievements. Consequently, the archive encompasses the complex palette of Leica photography in all its manifestations: from architecture to reportage; from portrait to still-life; and from street to documentary.

The exhibition presents more that 50 works, including by great classics of Leica photography, such as Thomas Hoepker, Frank Horvat, Toni Schneiders and Erich Angenendt and, for connoisseurs of Leica photography, exemplary Leica representatives such as Horst H. Baumann, Peter Cornelius and Hans Silvester, as well as pictures by unknown Leica photographers, and others worth rediscovering, such as Julius Behnke, Lothar Klimek, Siegfried Hartig and Hans Cordes. In addition to classically-framed works, some of the ‘proofs of performance’ are presented in their original form on index cards, in order to provide additional insight into the diversity of the Leica Archive. Furthermore, the display is enriched by several archival finds that were once exhibited as Leica advertising material in camera shops or at trade fairs, and which now reveal much about the visual aesthetics of the time and their significance for the amateur sector.

 

For further information about the Leica Galerie Wetzlar:

https://leica-camera.com/en-int/Leica-Galleries/Leica-Gallery-Wetzlar

 

100 years of Leica: Witness to a century

In 2025, Leica Camera AG is celebrating the 100th anniversary of the Leica I. First presented to the public at the Leipzig Spring Fair in 1925, it was the first 35mm camera to be mass-produced and exceeded all expectations. Thanks to its compact and handy format, it opened up completely new photographic applications. Under the motto ‘100 Years of Leica: Witness to a Century’, Leica Camera AG is celebrating this camera that revolutionised the world of photography around the globe. At international events organised by the Leica country organisations in the major cities of Dubai, Milan, New York, Shanghai and Tokyo, cultural projects and extraordinary special product editions will be presented throughout the year. The highlight of the celebrations is the anniversary week at the company's headquarters in Wetzlar in June. In addition, there will be high-calibre exhibitions in the worldwide network of Leica Galleries with works by outstanding photographers.
 

Please find further information at:

Leica Camera AG                                                           
Ann-Kristin Löhr                                                                  
Global PR Coordination                                  
Ann-Kristin.Loehr@leica-camera.com

Press Release: Leica Gallery Wetzlar_February 2025.pdf
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Leica Camera

Con una storia aziendale di oltre centocinquant’anni, Leica Camera AG è un’azienda leader a livello mondiale nella produzione di fotocamere, obiettivi e ottiche sportive. Nel quadro della sua strategia di sviluppo, l’azienda ha ampliato la propria attività alla fotografia mobile con smartphone e alla produzione di lenti per occhiali e di orologi di alta qualità; è anche presente nel segmento home-cinema con un’offerta di proiettori propri.

Con sede nella cittadina di Wetzlar, in Germania, e un secondo sito di produzione a Vila Nova de Famalicão, in Portogallo, Leica Camera AG dispone di una rete mondiale di propri distributori con oltre 120 Leica Store. L’azienda impiega 2.400 dipendenti e nell’esercizio fiscale 2023/24 ha raggiunto un fatturato di 554 milioni di euro.

Il marchio Leica è sinonimo di eccellente qualità, maestria artigianale tedesca e design industriale Made in Germany, tutto abbinato a tecnologie innovative. Elemento cardine della cultura del marchio è la promozione della cultura fotografica, con circa trenta gallerie Leica e le sedi della Leica Akademie presenti in tutto il mondo, alle quali si aggiungono premi di livello internazionale come il “Leica Hall of Fame Award” e il “Leica Oskar Barnack Award” (LOBA).