For over 100 years, Leica has been developing precise optical instruments which have revolutionised the world of imaging many times over. The perfect choice for creative people, particularly those who work with images. And therefore, the perfect collaboration for Walt Disney, who 100 years ago started to bring his vision and passion to animated filmmaking. Disney has been creating sophisticated cartoon storyboards using Leica (then called Leitz) cameras and projectors since the very early days of animation. To mark the anniversary of the film studios, Disney and Leica are now unveiling the closely guarded secret of their groundbreaking collaboration – the special limited-edition Leica Q2 | Disney “100 Years of Wonder”.
Disney dramatically changed the techniques of animated filmmaking thanks to the innovative Leica instruments of the time – and did so with such lasting effect that the term “Leica Reel” was coined during this period. “Leica Reels” are made from animated stills run on 35mm film projections. In this advanced process, the preliminary artwork is aligned with a soundtrack using combined techniques to get a very precise sense of the pace of a sequence.
The design applied to the special edition of the Leica Q2 camera dates back to a model sheet created in 1937 by one of Walt Disney Studio’s noted animators, Don Towsley. In addition, a Mickey Mouse print adorns the camera’s top plate. The special edition also includes a protective dust bag with matching original Disney graphics and a special rope strap.
The Leica Q2 | Disney “100 Years of Wonder” reveals an evocative imagination right at first glance: it is adorned with a very special material reminiscent of the tracing paper on which Disney’s creators penciled scenes and characters, which not only gives the camera a sophisticated aesthetic but also makes it even more interesting for amateur collectors.
The special edition is limited to 500 sets worldwide and will be available globally at Leica Stores, the Leica Online Store and authorised dealers starting in April 2023. The recommended retail price will be 6,200 EUR incl. VAT.
Please find further information at:
Leica Camera AG
Ann-Kristin Löhr
Global PR Coordination
E-Mail: Ann-Kristin.Loehr@leica-camera.com
À propos de Leica Camera
Leica Camera AG est un fabricant haut de gamme d’appareils photo, d’objectifs et de produits d’observation. Entreprise internationale, elle peut s’enorgueillir d’une histoire qui couvre plus d’un siècle et demi. Dans le contexte de sa stratégie de développement, elle a étendu ses activités au Mobile Imaging (smartphones), ainsi qu’à la conception de verres de lunettes et de montres de qualité supérieure. Elle est également représentée dans le segment du home cinéma par ses projecteurs.
Le groupe Leica Camera AG se compose de son siège situé à Wetzlar, en Allemagne, d’un deuxième site de production à Vila Nova de Famalicão, au Portugal, et d’un réseau de plus de 120 Leica Stores dans le monde. L’entreprise emploie plus de 2400 collaboratrices et collaborateurs et a réalisé un chiffre d’affaires de 554 millions d’euros sur l’année financière 2023/24.
La marque Leica, c’est une qualité supérieure, ainsi qu’un savoir-faire et un design industriel allemands, le tout combiné à des technologies innovantes. Un élément important de la culture de la marque est la promotion de la photographie par le biais de près de trente galeries Leica, des Leica Akademies ainsi que de prix internationaux tels que le Leica Hall of Fame Award et le Leica Oskar Barnack Award (LOBA).