Frank Horvat - Please don't smile

Images defined by elegance, dynamics and perfection: with his unique visual language, Frank Horvat is considered one of the most important photographers of the 20th century. Above all, it was his innovative fashion imagery that earned him renown as a trend-setter. The selection of pictures presented here and taken during the fifties to seventies, offers insight into the diversity of the Leica photographer’s life’s work.

Horvat’s first fashion picture was published at the beginning of the fifties, and the following decades would see the further development and refinement of his inimitable style. Like few others, he managed, early on, to incorporate instances of reportage photography within the context of staged fashion imagery. “Without stories to tell, fashion would never have really interested me,” the photo