“70 years of Leica M” exhibition
Wetzlar, 5 November 2024

Leica Camera AG celebrates the 70th anniversary of the Leica M-System this year. 1954 marked the beginning of a new chapter in photography history with the debut of the Leica M3 – the first M-Camera from a system that remains successful to this day. With its unique rangefinder, it set benchmarks and continues to inspire with its hallmark features. These include its distinctive image quality, optical precision, an iconic, unmistakable product design, and an operating concept that lives up to the Leica brand promise of concentrating on das Wesentliche (the essential). To mark the anniversary, the World of Leica in Wetzlar – the production site and home of the Leica brand – presents a one-of-a-kind exhibition in the Leica Gallery from 6 November. It offers insights into the history of the Leica M and shows why the camera has become an essential companion for generations of photographers.

The exhibition at the Leica Gallery Wetzlar is a homage to the Leica M-Camera and the photographers who use it to capture the world from their own unique perspective. It spotlights major landmark moments and product milestones over the past seven decades and presents the technical development of the Leica M-System from the M3 to the latest M models. Historical cameras and documents highlighting the system’s innovative spirit are on show alongside special models, prototypes and anniversary editions. Cameras from the Leitz family’s private collection are also on display, including Ernst Leitz II’s M3 and Dr Ludwig Leitz’s M5. A rare M2 Blackpaint from a small-scale series will also be presented on loan from the Leitz Photographica Auction in Vienna.

The “70 years of Leica M” exhibits are on display in the Leica Gallery Wetzlar until 1 March 2025, seven days a week, from 10 am to 6 pm. Entry is free.

The “Leica M” book is also available now to mark the anniversary. It tells the story of the Leica M-System over more than 250 pages – featuring informative essays, great shots by legends and newcomers, rarely seen archival material, and an overview of M-Cameras manufactured to date.

Early 2025 will also mark the special edition “Leica M Edition 70”. Available in a strictly limited edition of 250 and featuring a platinum-plated surface, it combines classic elegance with precision craftsmanship and the iconic design of the legendary Leica M3 with cutting-edge technology from the Leica M-System. This edition features a Leica M-A, a Leica APO-Summicron-M 50 f/2 ASPH. that is among the best in its class, a Leicavit M fast winder and a film container including film. It is a wonderful tribute to the history of the Leica M-System and a perfect investment in the future of analogue photography. The retail price for the “Leica M Edition 70” is €22,500.00 including VAT.

Find more information on “70 years of Leica M” exhibition at:

leicawelt.com/en/exhibitions/70-jahre-leica-m-in-der-leica-galerie-wetzlar

 

Please find further information at:

Leica Camera AG

Ann-Kristin Löhr

Global PR Coordination

E-Mail:  Ann-Kristin.Loehr@leica-camera.com 

Internet:  www.leica-camera.com

Press_Release_70-years-of-Leica-M_Exhibition_November_2024.pdf
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라이카 카메라 – 사진의 동반자

라이카 카메라 AG는 세계적인 프리미엄 카메라, 스포츠 옵틱스 제조사 입니다. 라이카 브랜드의 전설적인 명성은 오랜 전통을 자랑하는 장인정신과 독보적인 퀄리티, 독일의 인더스트리얼 디자인과 혁신적 기술의 조합을 바탕으로 하고 있습니다. 라이카 문화의 핵심은 사진 문화 발전을 위해 브랜드가 다양한 활동을 펼치고 있다는 점 입니다. 전세계에서 만나볼 수 있는 라이카 갤러리와 라이카 아카데미, 공로상에 해당하는 라이카 명예의 전당 (Leica Hall of Fame Award)과 매년 전문 작가와 신진 작가를 지원하기 위해 진행되는 라이카 오스카 바르낙 어워드 (Leica Oskar Barnack Award “LOBA”)는 현존하는 사진상 중 가장 혁신적인 스폰서십을 제공하는 것으로 알려져 있습니다. 이 외에도 독일의 헤센(Hessen) 주 베츨라(Wetzlar) 시에 위치한 라이카 카메라 AG 본사는 포르투갈의 Nova de Famalicão에 제2공장을 가지고 있으며, 전세계의 지사 네트워크를 관리하며 라이카 리테일 스토어를 운영하고 있습니다.