Lotte World Tower Avenuel is the 2nd biggest and the most premium department store in Korea. Leica Camera Korea’s 7th retail store provides a distinguished space dedicated exclusively to the Leica experiences. It encompasses a comprehensive range of facilities, including exhibitions and Akademie classes. Located within the luxury men's zone on the 4th floor, the store features a unique design that is welcoming and engaging with a gallery-like ambiance, allowing visitors to explore Leica products in a refined and comfortable setting.