New: Leica M11 Monochrom
Wetzlar, 13th April 2023.

Focused on the Essence of Photography: Creating Pictures with Light and Shadow

Wetzlar, 13th April 2023.

Leica Camera AG has always gone its own way, and its courageous decisions were doubted more than once. Success, however, proved the long-established company right. Even in 2012, when it decided to be the only manufacturer worldwide to launch a camera with a dedicated black-and-white sensor: the Leica M Monochrom. Today, in the eleventh year of the Monochrom success story and with a treasure of experience from almost 70 years of Leica rangefinder cameras, Leica Camera AG introduces the fourth camera generation with black-and-white sensor: the new Leica M11 Monochrom.

With its sensor completely geared to black-and-white photography, the Leica M11 Monochrom focuses like no other camera on the most basic of all photographic practices: the composition of pictures solely through light and shadow.

With the monochrome multi-resolution full-format sensor exclusively developed for the new M generation, the M11 Monochrom provides extraordinary black-and-white images. Raw files in the DNG format or JPEGs with a resolution of either 60, 36 or 18 megapixels can be created. In combination with the enormous ISO range of 125 to 200,000, the camera grants an extreme creative freedom when taking pictures. As a result, you get images with an unprecedented rendition of even the finest details, an exceptionally natural-looking definition even in difficult light conditions and an extremely low noise even in the high ISO range.

                                         

The 256 GB internal memory and the convenient connectivity to the Leica FOTOS app ensure an optimal mobile workflow. Via Bluetooth or the USB-C port, pictures can be quickly and easily transferred to the app and processed further from there. In addition, the camera can be directly controlled with the app and photos can be immediately assessed at the smartphone or tablet thanks to tethered preview. Moreover, the Leica M11 Monochrom is a certified Apple “Made for iPhone and iPad” accessory and thus offers unique options with the included Leica FOTOS cable.

With an all-metal body and a top plate made of high-quality aluminium, with a sapphire glass display, solid leather covering as well as black, scratch-resistant paint finish, the M11 Monochrom presents itself in a timeless and unobtrusive M design. Details such as the deliberate omission of the Leica logo and the dark chrome-plated coating of the optical viewfinder underline the reduced, iconic design of the new addition to the legendary Leica M family. 

Thanks to the build quality typical of Leica, the new Leica M11 Monochrom combines all the requirements of a premium camera “Made in Germany”.

The Leica M11 Monochrom will be available globally at all Leica Stores, the Leica Online Store and authorized dealers starting now. The retail price will be RM44,450.00.

Please find further information at:

Leica Camera Malaysia Sdn Bhd
Kingston Saik
Senior Marketing & PR Executive
E-Mail: marketing.lcm@leica-camera.com

press_release_leica_m_11_monochrom_april_2023_my.pdf
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About Leica Camera

Leica Camera AG is an international premium manufacturer of cameras, lenses and sports optics products with over 150 years of company history. As part of its growth strategy, the company has expanded its business to include mobile imaging (smartphones) and the manufacture of high-quality eyeglass lenses and watches and is represented in the home cinema segment with its own projectors.

Headquartered in Wetzlar (Germany) and with a second production site in Vila Nova de Famalicão (Portugal), Leica Camera AG has a global network of its own sales companies with over 120 Leica Stores. The company employs 2,400 people and achieved a turnover of 554 million euros in the 2023/24 financial year.

The Leica brand stands for excellent quality, German craftsmanship and industrial design combined with innovative technologies. An integral part of the brand culture is the promotion of the culture of photography with around 30 Leica Galleries worldwide, Leica Academies and international awards such as the Leica Hall of Fame Award and the Leica Oskar Barnack Award (LOBA).