
The Fashion Edit

“I’m not thinking about tech at all in these moments. This is because it’s fast, it’s sharp and it is so accurate. The technology keeps up with my creative process.”
- Alexandra Drewniak
In the fast-paced world of fashion, Alexandra Drewniak stands out amongst her peers in counting some of the biggest names in the industry as her clients. Her approach encompasses a 360-degree view of shooting - accentuating the influence of smells and music while in the studio, and surrounding herself with a trusted core of specialists in her team. It is in this space that harnesses vulnerability, honesty and fun which Alexandra thrives creatively.
With the SL3, the camera almost removes itself entirely from the equation enabling Alexandra to instead focus on the human connection with her subject and achieve stunning images. An extension of her creative workflow, the SL3 allows her to express her vision in a way unlike ever before.