Timeless elegance in 39 mm – with small seconds and four unique dial options.
The launch of the new Leica ZM 12 watch collection refines the essence of simplicity, staying true to Leica's design principles with a fresh take on minimalism. Building on the foundation of the ZM 11, the ZM 12 introduces a thoughtful evolution of the dual-layered dial, welcoming a new collective of Leica lovers with its smaller size. With every second, it serves as a reminder to look at things from a new perspective.
A modern interpretation of iconic design, the Leica ZM 12 collection strikes the perfect balance between form and function. Among the key distinctions between the ZM 11 and the ZM 12 collections is the smaller 39 mm case, crafted with stainless steel or titanium, depending on the model. The watches feature classic timekeeping functions with a small seconds subdial at 6 o'clock, adding symmetry to the overall aesthetic. The dual-layered dial comes to life through an interplay of light and shadow, which creates depth, allowing the ZM 12 to captivate from various angles in an exploration of colour. Swiss Grade A Super-LumiNova illuminates the indices and hands, ensuring exceptional legibility even in challenging lighting conditions.
Engineered in close collaboration with the renowned Swiss movement specialists at Chronode, the exceptional automatic Leica Calibre LA-3002 is fitted with 38 jewels. The ZM 12 impresses with a timekeeping accuracy of -4/+6 seconds per day and boasts a remarkable power reserve of approximately 60 hours. The movement operates at a frequency of 28,800 beats per hour and is measured in five positions to ensure the highest precision at all times.
“Every addition to the ZM Watch Collection is an opportunity to showcase our philosophy of merging technical excellence with minimalist design,” said Dr. Andreas Kaufmann, Chairman of the Supervisory Board at Leica Camera AG.
The Leica ZM 12 collection features four models, each with its own distinct style and character: ZM 12 Steel Blue Orange, ZM 12 Steel Silver Grey, ZM 12 Steel Olive Black, and ZM 12 Titanium Chocolate Black. Interchangeable straps provide wearers with the flexibility to personalise their watch aesthetic, allowing them to express their individual style or transform their look to suit the occasion.
Each strap is meticulously handcrafted in Leica's artisanal workshop, blending modern technology with traditional craftsmanship. Two exceptional materials have been used to create the watch straps. The first is a premium technical textile that is durable and resilient, offering exceptional strength and longevity. The beige fabric features a unique, eye-catching pattern that adds a touch of sophistication to the wrist. The second is high-quality rubber crafted from a robust material, offering excellent durability and comfort. Its bright orange hue and distinctive inverted "Clous de Paris" pattern make it ideal for those looking to make a bold style statement.
Over 150 years later, Leica has been synonymous with innovation, engineering excellence, and timeless design. The new Leica ZM 12 watch collection embodies these values, continuing a long-standing tradition of functional design, fine mechanical craftsmanship, and an unwavering commitment to exceptional quality, resulting in extremely reliable and iconic products.
The Leica ZM 12 Steel Silver Grey, ZM 12 Steel Olive Black and ZM 12 Titanium Chocolate Black will be available globally at Leica Stores, the Leica Online Store and authorised dealers starting February 27, 2025. The Leica ZM 12 Steel Blue Orange will be available starting April 17, 2025. The recommended retail price will be starting at € 6,650.00 including VAT.
Please find further information at:
Leica Camera AG
Ann-Kristin Löhr
Global PR Coordination
E-Mail: Ann-Kristin.Loehr@leica-camera.com
Internet: www.leica-camera.com
Leica Camera 소개
Leica Camera AG는 150년 이상의 역사를 자랑하는 세계적인 프리미엄 카메라, 렌즈 및 스포츠 광학 제품 제조업체입니다. 회사의 성장 전략의 일환으로 모바일 이미징(스마트폰), 고급 안경 렌즈 및 시계로 사업을 확장했으며, 자체 프로젝터를 통해 홈 시어터 부문에 진출했습니다.
Leica Camera AG는 베츨라(독일, Wetzlar)에 본사를 두고, 빌라 노바 드 파말리캉(Vila Nova de Famalicão, 포르투갈)에 두 번째 생산 시설을 운영하며, 전 세계 120개 이상의 라이카 스토어를 포함한 자체 유통 네트워크를 보유하고 있습니다. 라이카에서는 2,400여 명의 직원이 근무하고 있으며 회계 연도 2023/24에는 5억 5,400만 유로의 매출을 달성했습니다.
라이카 브랜드는 우수한 품질, 독일의 장인 정신과 산업 디자인과 함께 혁신적인 기술을 상징합니다. 라이카의 브랜드 문화에는 사진 문화를 지원하는 활동이 포함되어 있으며, 전 세계 약 30여 개의 라이카 갤러리, 라이카 아카데미, 그리고 Leica Hall of Fame Award 및 Leica Oskar Barnack Award(LOBA)와 같은 국제 어워드가 이를 뒷받침합니다.