Leica M11 100 Years of Leica “WETZLAR GERMANY”
Wetzlar, 26 June 2025

To mark the 100-year anniversary of the Leica I, Leica Camera AG is presenting an exclusive special edition of the legendary rangefinder camera

The Leica I revolutionised the world of photography at the Leipzig Spring Fair a century ago. As the first series-produced 35 mm camera, it opened up a whole host of new possibilities with its compactness and versatility. And since then, it has been the loyal companion of generations of visionaries and storytellers. Leica Camera AG is celebrating this historic event, amongst other things, with six major anniversary events around the globe. A special highlight of each event is the presentation of an exclusive Leica M11 special edition, engraved with the name of the city where it is held. Each special edition will be available in that country only, in a limited edition of 100 cameras. Now, to mark the anniversary celebrations in Wetzlar, the Leica M11 100 Years of Leica “WETZLAR GERMANY” is making its début.

The special edition has a range of unique features that make it a true collector’s item. The special engraving on the top plate spells out “Wetzlar” in combination with the traditional “Leica” script. In terms of technology, the camera is based on the series model, but its design makes a clear statement: Its glossy black paint finish, inspired by the historical M-Cameras, creates a distinctive patina over time – an unmistakable feature reflecting the individual story of each and every camera. A harmonious look is achieved thanks to the combination of silver-chromed control elements such as the shutter release, the on/off switch, and the ISO and speed dials, which are decorated with elaborate cross knurling.

The stylish black cowhide armouring lends a certain elegance to the camera and its distinctive texture is a throwback to the legendary vulcanite leathering of earlier models. Details such as the black chrome-plated hot shoe cover with the anniversary logo “100”, a subtle black screw instead of the red logo, the special serial number from 001/100 to 100/100, and a certificate of authenticity emphasise the uniqueness of this special edition.

The Leica M11 100 Years of Leica “WETZLAR GERMANY” is available now in Leica Stores in Germany. The recommended retail price is EUR 9,500.00, including VAT.

The Leica M11 100 Years of Leica “WETZLAR GERMANY” is now the fourth special edition, following anniversary events with product presentations in Dubai, Milan and New York. More limited editions of 100 cameras are set to follow: “SHANGHAI CHINA” and “TOKYO JAPAN”, due to début at anniversary events still to come in China and Japan this year.

 

100 Years of Leica: Leica – Witness to a Century

Leica Camera AG is celebrating 100 years of the Leica I in 2025. It was presented to the public for the first time at the Leipzig Spring Fair in 1925 and, as the first series-produced 35 mm camera, exceeded all expectations. Because with its compact and handy format, it opened up a whole new range of new photographic applications. All around the globe, under the motto “100 Years of Leica: Witness to a Century”, Leica Camera AG will be celebrating this camera, which revolutionised the world of photography. At international events held by the Leica national organisations in metropolises such as Dubai, Milan, New York, Shanghai and Tokyo, cultural attractions and outstanding special edition products will be presented throughout the year. The anniversary week, taking place in Wetzlar, the company's headquarters, in June, marks the high point of the celebrations. On top of that, visitors can look forward to top-class exhibitions in the worldwide network of Leica Galleries with works by outstanding photographers.

 

Please find further information at:

Leica Camera AG
Ann-Kristin Schneider
Global PR Manager
E-Mail:  Ann-Kristin.Schneider@leica-camera.com 

Press-Release_Leica-M11-100-YEARS-OF-LEICA--WETZLAR-GERMANY-.pdf
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Leica Camera 소개

Leica Camera AG는 150년 이상의 역사를 자랑하는 세계적인 프리미엄 카메라, 렌즈 및 스포츠 광학 제품 제조업체입니다. 회사의 성장 전략의 일환으로 모바일 이미징(스마트폰), 고급 안경 렌즈 및 시계로 사업을 확장했으며, 자체 프로젝터를 통해 홈 시어터 부문에 진출했습니다.

Leica Camera AG는 베츨라(독일, Wetzlar)에 본사를 두고, 빌라 노바 드 파말리캉(Vila Nova de Famalicão, 포르투갈)에 두 번째 생산 시설을 운영하며, 전 세계 120개 이상의 라이카 스토어를 포함한 자체 유통 네트워크를 보유하고 있습니다. 라이카에서는 2,400여 명의 직원이 근무하고 있으며 회계 연도 2023/24에는 5억 5,400만 유로의 매출을 달성했습니다.

라이카 브랜드는 우수한 품질, 독일의 장인 정신과 산업 디자인과 함께 혁신적인 기술을 상징합니다. 라이카의 브랜드 문화에는 사진 문화를 지원하는 활동이 포함되어 있으며, 전 세계 약 30여 개의 라이카 갤러리, 라이카 아카데미, 그리고 Leica Hall of Fame Award 및 Leica Oskar Barnack Award(LOBA)와 같은 국제 어워드가 이를 뒷받침합니다.