Leica has maintained a strong market position in a challenging market environment

Despite challenging conditions, the Leica Camera Group successfully maintained its strong position in international markets during the 2025/26 financial year. With revenue of €573 million (-3.8%) for the past financial year (April 2025 to March 2026), the company fell short of the previous year’s all-time high of €596 million. However, the Leica Camera Group still achieved a robust result in a challenging market environment characterised by geopolitical uncertainty, unfavourable exchange rates and stricter customs regulations. The Photo division was the key driver of revenue performance. The Mobile division continued to record strong growth, and demand in the Sports Optics division remained stable. Business in watches and accessories, home cinema projectors (Smart Projection) and spectacle lenses also saw positive developments.

During the last financial year, the Leica Camera Group built on the 100th anniversary of the launch of the first Leica camera to strengthen the brand’s global appeal further. High demand for the limited-edition anniversary models, an excellent response to 24 international exhibitions and sustained interest in Leica Pre-Owned cameras emphasise the brand’s strong positioning and the loyalty of the global Leica community. Leica’s own auction house, Leitz Photographica Auction, also impressively showcased the brand’s desirability and enduring value when it auctioned a rare Leica prototype, which ranks among the most expensive cameras ever made. To mark the 50th anniversary of what is now the largest international network of photography galleries, Leica is once again demonstrating its commitment to promoting the culture of photography and engaging with photographers and photography enthusiasts with the anniversary exhibition Personal Perspectives in 2026.

Andreas Voll, CEO of Leica Camera AG, says: “Leica is a company that stands for precision, craftsmanship, design and photographic culture like almost no other. The company’s business performance demonstrates the Leica Camera Group’s successful strategic direction, with innovative premium-segment cameras and efforts around appealing to new target groups. With the Leica M EV1 – the first camera in the iconic M series to feature an integrated electronic viewfinder – as well as Leica’s first internationally available smartphone, the ‘Leica Leitzphone’, and the Leica Cine Compact 1 smart mini-projector, we have added key innovations to our premium product portfolio. Expanding our global sales and retail network cements our close ties with customers and strengthens our presence in the global markets.”

Regional Development and Strengthening of the Global Sales Network

The Leica Camera Group experienced growth above all in its domestic market of Germany during the 2025/26 financial year. In international markets, ongoing geopolitical and economic uncertainties were evident.

During the 2025/26 financial year, Leica Camera systematically expanded its global store network into regions that had not previously been served. Its selective sales strategy, which is based on the combination of brick-and-mortar retail, auctions and e-commerce, has been consistently refined over the past 20 years. Online business contributed around 5% to the Group’s year-on-year revenue increase.