Leica Camera AG, Wetzlar, is expanding its digital competencies and services portfolio and has strengthened this division with the establishment of the new management function of Global Director Digital.
Anusch Mohadjer (44) will be assuming this position with effect from 2 March 2015 and will hold responsibility for the areas of digital marketing, which embraces all aspects of the company’s Internet presence, social media and customer relationship management and imaging services, with the high-quality premium service Leica Fotopark. He will report to Oliver Kaltner, the member of the board responsible for the areas of marketing, sales and retail at Leica Camera AG.
Anusch Mohadjer possesses many years of experience from earlier positions in the digital and classical marketing segment, where he gathered profound knowledge and expertise in both media and creative agencies and the industry side of the business. Most recently, Anusch Mohadjer held the position of COO at Universal McCann (UM) and was responsible for the successful transformation of the agency from a pure marketing agency to a specialist marketing agency with a strong focus on digital media. During this period, UM was able to win the accounts of prominent national and international customers – for example, Bridgestone, Frosta, DA direkt and American Airlines.
Prior to this, Anusch Mohadjer held key positions in product marketing at Microsoft Deutschland. In his function as head of Windows Live Business, he held responsibility for digital consumer services and played an instrumental role in the successful establishment and growth of Hotmail in Germany and the market launch of Onedrive (formerly ‘SkyDrive’). His most recent projects in this function included the coordination of the consumer-oriented launch of Windows 8. His professional career to date also includes leading functions in marketing in the entertainment industry, for example at Sega and Eidos.
Oliver Kaltner, member of the board with responsibility for marketing, sales and retail at Leica Camera AG: ‘With Anusch Mohadjer, we now have an experienced digital marketing expert on our senior management team who will play an active role in shaping and guiding our global transformation phase. The portfolio of digital assets, cloud-based consumer solutions and services will be an instrumental factor in our transformation from a hardware manufacturer to a hardware, software and services company.’
Anusch Mohadjer, global director of digital, Leica Camera AG: ‘You don’t hesitate for a moment when you are offered the chance to work for a brand like Leica. The outstanding product portfolio in the premium segment, the long tradition and the customers with such an emotional loyalty to the brand offer enormous potential. We will press forward with finding a firm place for Leica expertise in a new digital age. Our task is to further expand the broad spectrum of services appreciated by the customers of this fantastic brand with a clear focus on the needs of existing and potential users.’