The Legend Lives On

100 years of Leica photography
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History can be written – or photographed. For 100 years now, famous photographers from around the world have been capturing once-in-a-lifetime moments with their Leica camera. Moments that remain unforgettable.

Perhaps the most famous of all timeless, iconic photos can be seen in our film. So go on a journey through time with Leica. With impressive pictures that you can rediscover every time you view them. And which you will never forget.



A picture is worth a thousand words – and yet can take our breath away. When it shows endless joy. When it documents unimaginable suffering. When it brings us closer to untouchable legends. Or when it saves the blink of an eye for eternity. With their Leica, throughout 100 years, photographers have been capturing such moments. And we have been looking inward for a moment.

On 14 August 1945, the day Japan surrendered in the Second World War, Alfred Eisenstaedt documented the feelings of joy experienced by an entire nation in just a single photo. 


Napalm attacks in Vietnam

Few pictures show the horrors of war as brutally as the iconic photo by the Vietnamese photographer Nick Út. This photograph was taken on 8 June 1972.


Che Guevara

Perhaps the most famous image of the last 100 years: Alberto Korda photographs Che Guevara with his Leica M2 during a memorial service in 1960.


Death of a spanish loyalist

With this image of the Spanish Civil War, war correspondent Robert Capa achieved international acclaim. The photo was taken on 5 September 1936.