The Junfeng Olimpark Store is located within Beijing Olympic Forest Park, offering a unique setting surrounded by nature. The store is thoughtfully divided into display and sales areas, a professional studio and a lounge. It also features the innovative Outdoor Olimpark Experience Hall, a dedicated space that seamlessly connects the retail experience with the surrounding landscape.
More than a destination for Leica enthusiasts and discerning customers, the store presents photographic works in an art-inspired gallery space, inviting visitors to enjoy photography over tea and conversation. Visitors can test professional equipment, receive expert advice and step outside into the park for on-location photography. Through live streaming, creator collaborations and other multimedia formats, the store brings Leica’s story to life and celebrates the brand’s distinctive approach to photography.