Content Credentials
Pioneering Photography. Once Again.
Leica Camera AG has been a partner of the Content Authenticity Initiative (CAI) since 2022. Launched by Adobe, Twitter and the New York Times, the initiative, seeks to preserve the public's trust in digital image content.
Cameras equipped with CAI-compliant technology create transparency, building trust. The technology makes it possible for the first time to check the origin and history of a photograph – and thus prove authenticity.
Content Credentials Journey
Nick Rains explains: Content Credentials in the M11-P
A look at the Content Credentials
This photo was taken with the M11-P camera with the Content Credentials function enabled. This allows the Content Credentials of the image to be checked and its historical changes monitored.
"We're thrilled to see Leica pioneering the integration of the Content Authenticity Initiative's secure capture technology into their flagship M11-P cameras. The milestone is the world's first production camera to guarantee the source of images through the Content Credentials standard."
- Santiago Lyon | Head of Advocacy and Education for the Content Authenticity Initiative
"Leica cameras have always stood witness to iconic moments in world history. However, determining the authenticity of visual content has become increasingly difficult and important in the age of digital photography. Now with the ability to provide this proof, we are once again strengthening trust in digital content and re-establishing Leica cameras as authoritative tools in the documentation of world events."
- Dr. Andreas Kaufmann, Chairman of the Supervisory Board, Leica Camera AG
"The integration of the Content Authenticity Initiative technology into the M11-P represents a revolutionary stride in ensuring image authenticity, highlighting our shared commitment to trust and transparency in the visual expression of our human experience."
- Gary Knight. CEO, The VII Foundation
Content Credentials
Gain a deeper understanding of how Content Creators can utilize Content Credentials like "Why use Content Credentials" or "How do Content Credentials work?"
Learn more about Content Authenticity Initiative
The Content Authenticity Initiative is a collective of creators, technologists, journalists, and activists working globally to address digital misinformation and uphold content authenticity.
David Butow with the M11-P
The world’s first camera with Content Credentials
Expanding the frontiers of authentic storytelling. The Leica M11-P is the first camera to seamlessly integrate content authentication according to the Content Authenticity Initiative (CAI) and the C2PA standard.
A ground-breaking opportunity to verify moments in time, taking responsibility for the provenance of a moment – ensuring that every photo you take stands as a hallmark of credibility, integrity, and innovation in the ever-evolving world of photography.