Horst P. Horst
Portrait of fashion icon Elsa Schiaparelli sells for more than 30,000 euros
More than 100 lots spanning over a century of photographic history went under the hammer at Leica Gallery Vienna on 9 October. A 1936 vintage print was the highlight of the “Perspectives” photography auction. The portrait of fashion icon Elsa Schiaparelli, taken by celebrated Vogue photographer Horst P. Horst (1906–1999), sold for 31,200 euros including the buyer’s premium — nearly three times its estimate (8,000 to 12,000 euros) and the highest price of the evening.
Horst P. Horst and Elsa Schiaparelli: A remarkable document of its time
The 1936 vintage print is notable for its exceptional composition. Horst P. Horst was a master of fashion photography, renowned for his sculptural compositions and timeless elegance. His photographs remain icons of fashion history. He photographed leading figures in fashion, as well as artists, actors and other notable personalities of his time. His work in Paris and close ties to designers, artists and editors made him a central figure on the international fashion scene.
Elsa Schiaparelli was part of that world. Alongside Coco Chanel, she was one of fashion’s great avant-garde designers. Through surrealist ideas, unconventional materials and bold colours—above all, her famous “Shocking Pink”—she transformed clothing into art.
“Horst P. Horst was a master of fashion photography, renowned for his sculptural compositions and timeless elegance. His photographs remain icons of fashion history. In this portrait of Schiaparelli, his distinctive visual language meets the designer’s visionary creativity. This synergy results in an exceptional document of its time, giving the photograph particular significance for collectors,” says Caroline Guschelbauer, Head of Photographs at Leitz Photographica Auction.
The enduring appeal of fashion’s great icons was also evident in Schiaparelli: Fashion Becomes Art, an exhibition on view at London’s Victoria and Albert Museum earlier this year.
Further highlights and camera auction in November
Works by Joel Meyerowitz, Nan Goldin and Stephen Shore were also featured in the auction. Other highlights included a photograph by Neil Armstrong showing astronaut Buzz Aldrin on the surface of the Moon, which sold for 3,840 euros including the buyer’s premium, and a work by Magnum photographer Sebastião Salgado documenting the burning oil fields of Kuwait in 1991. Salgado’s photograph sold for 5,400 euros including the buyer’s premium.
Unsold lots are available for purchase during the post-auction sale, which runs until 31 October. Leitz Photographica Auction will then turn its focus back to historic cameras and vintage photographic equipment. Leitz Photographica Auction 49 will take place on 28 November at Leica Welt in Wetzlar.
For more information:
Leonard Häusler-Dworschak
YIELD
Tel.: +43 676 50 22 609
Mail: l.haeusler-dworschak@yield.at
Florian Mark
YIELD
Tel.: +43 676 352 5235
Mail: f.mark@yield.at
Press Release: Perspectives_October 2026.pdf
Leica Camera
Con una storia aziendale di oltre centocinquant’anni, Leica Camera AG è un’azienda leader a livello mondiale nella produzione di fotocamere, obiettivi e ottiche sportive. Nel quadro della sua strategia di sviluppo, l’azienda ha ampliato la propria attività alla fotografia mobile con smartphone e alla produzione di lenti per occhiali e di orologi di alta qualità; è anche presente nel segmento home-cinema con un’offerta di proiettori propri.
Con sede nella cittadina di Wetzlar, in Germania, e un secondo sito di produzione a Vila Nova de Famalicão, in Portogallo, Leica Camera AG dispone di una rete mondiale di propri distributori con oltre 120 Leica Store. L’azienda impiega 2.400 dipendenti e nell’esercizio fiscale 2023/24 ha raggiunto un fatturato di 554 milioni di euro.
Il marchio Leica è sinonimo di eccellente qualità, maestria artigianale tedesca e design industriale Made in Germany, tutto abbinato a tecnologie innovative. Elemento cardine della cultura del marchio è la promozione della cultura fotografica, con circa trenta gallerie Leica e le sedi della Leica Akademie presenti in tutto il mondo, alle quali si aggiungono premi di livello internazionale come il “Leica Hall of Fame Award” e il “Leica Oskar Barnack Award” (LOBA).