Within the context of the worldwide realignment of the Leica professional sales network, product management, marketing, sales and distribution and service for Sinar Photography products will be integrated into the newly created Professional Channel/B2B of Leica Camera AG and, in future, will be managed and controlled from Wetzlar.
In the course of this, the Sinar offices currently located in Zurich will be closed with effect from 31.3.2018 and Sinar Photography AG will be merged with Leica Camera AG Schweiz, located in Nidau, Switzerland. Global customers will be handled as before by Sinar’s field representatives. In future, product distribution will be handled by the Leica Camera AG logistics centre in Germany.
In the course of the reorganisation, Peter Metzger, Executive Director of Sinar Photography AG, will be leaving the company to turn his attention to new professional challenges.
The organisational changes will be implemented with effect from 1 April 2018.
Leica Camera – A Partner for Photography
Leica Camera AG is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies. An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there are the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today. Furthermore, Leica Camera AG, with its headquarters in Wetzlar, Hesse, and a second production site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own national organisations and Leica Retail Stores.