Leica opened a brand new concept store in Asia - Leica Store Beijing SKP. This is the second Leica store with brand new design concept following Leica Store Munich Maffeistraße.

The interior design has a fresh take on graphite-gray textured walls, while the overall decoration in the store adopts a wood tone, conveying a low-key and elegant atmosphere. The design is inspired by the photographer’s home environment. The corners are equipped with sofas for customers to relax and enjoy the comfort just like home.